How Your Home Service Business Can Maintain Customer Relationships During COVID-19
Deeds be Done recognizes the challenging times that COVID-19 presents specifically to the home services business. With the outbreak of COVID-19, home service businesses are among the companies that were largely impacted. Although convenient and efficient, in terms of person-to-person contact, there are risk to both the client and the provider when performing certain services. As a result, small businesses, solopreneurs, and side hustlers have been hit very hard. Those in the house cleaning, home repairs, electrical, plumbing, pet care, and lawn care markets have had their businesses suspended or significantly reduced as a result. Despite the service constraints, you can still maintain customer relationships so that your business is back up and running as soon as it is safe to do so. Here are a few tips:
- Communicate, Communicate, Communicate
Do not go dark on your clients now! Continue to communicate and let them know that you are here for them through this time. You may not be able to offer your service, but you will be there once the virus has passed. Some great ways to communicate are email distribution list, a good old-fashioned telephone call or a personalized home mailing. Another way to keep your customers informed is through your company social media pages. If you are feeling stumped, do not underestimate how great it can be to personally hear from someone who is a constant in your life. For example, if you care for someone’s pet every day, reach out to them, and let them know you are looking forward to seeing them again. At a time like this, they will appreciate it!
- Demonstrate Empathy
The coronavirus has devastated families globally. Your clients may be experiencing some direct struggles, whether it be there health and/or finances as a result of the pandemic. Amongst the people you serve, you may have individuals who have the virus itself, others who are caring for someone who is ill, and even more who are suffering a loss of wages. At this most trying time, empathy can go a long way. Let them know you value them as a customer, that you understand how trying these times are and that we are all in it together.
- Showcase Your Company’s Coronavirus Precautions
Are you using personal protective equipment (PPE) such as gloves, masks, shoe covers, etc. that can help protect both you and them? Will you disinfect surfaces after the completion of your work? How will you keep them and their family safe? Make sure to showcase this information in all your communication and on your company website to help ease their worries.
Always follow the CDC guidelines (Center for Disease Control) and your local government’s guidelines for working safely during the Coronavirus Pandemic. If there is a way to exceed their recommendations leverage this in your messaging to your customers and on your website. This will demonstrate your commitment to providing a service that they can feel safe and comfortable receiving.
- Offer to Resume Services as Soon as Safe to Do So
If you are unable to take appointments during this time, reassure your loyal clients that you will resume your services as soon as safe to do so. After all, your clients want their lives to return to normal when stay-at-home orders have been lifted as well. You are a key component to help them get back to some form of normalcy. Whether you will be cleaning, assembling furniture, installing electronics or window treatments, painting or performing other home maintenance, your presence has been sorely missed. Maintaining communication throughout the pandemic will keep you front of mind to your customers.
The coronavirus has created obstacles for many home service businesses, but some of the negative impacts created by the stay-at-home orders can be mitigated by continued contact. Deeds Be Done is here for you as well. We look forward to helping you find new clients to start or grow your home services business. Visit us at Deeds Be Done for more helpful blog posts, to sign up for our mailing list or become a provider today! Together we can take the chores out of life. For more information email us at firstname.lastname@example.org.